The video originates from the idea of creating a "written" manual on four of the grouping laws described by Gestalt theory. The typographic element is treated as an animated subject, liberating itself from its purely textual form to transform into a genuine character. The letters composing the name of each law rebel and animate themselves, either independently or by joining other letters, to illustrate the functioning of these grouping laws. The used fonts are Futura Std and Helvetica, the colour palette is inspired by book printing.
Law of common fate
Law of past experience
Law of simmetry
Law of figure and ground organization
