"Piantala" is a project that encompasses visual identity, advertising campaigns, as well as website and app design for the service. The heart of the entire project lies in the practice of gardening and its value as cultural heritage. Through the app, users can not only better track their own garden but also actively participate in community initiatives. The goal is to create new generational connections and, by simplifying garden management, re-establish people's connection to the local environment.
Mixed media campaign for the app promotion
Printed communication campaign
In studio photo
Instagram profile
Website prototype
Characters based on the logo
